Bangkok, Thailand – Amid the vibrant atmosphere of Mega Halal Bangkok 2026, one product that attracted significant attention was SANGKA Sparkling Natural Mineral Water, a premium sparkling mineral water produced by ALKA PLUS CO., LTD. of Thailand.
The company showcased two flagship brands, each designed for a different market segment. For the domestic Thai market, ALKA PLUS offers Eight Plus, a natural mineral water brand catering to local consumers. Meanwhile, SANGKA has been developed as a sparkling natural mineral water brand targeting export markets, including the United Arab Emirates (UAE), according to information shared by the company with the Halal Corner Indonesia media team during the exhibition.
Two Brands, Two Distinct Market Segments
ALKA PLUS demonstrates how Thai manufacturers strategically position their products to meet the preferences of different consumer markets.
While Eight Plus is marketed as premium natural mineral water for domestic consumption, SANGKA offers sparkling natural mineral water designed to appeal to international consumers, particularly in the Middle East, where demand for high-quality halal-certified products continues to grow.
This strategy illustrates that product innovation extends beyond the product itself—it also involves branding, market positioning, and targeted international expansion.
Certified Halal by CICOT
One of SANGKA’s key strengths is its Halal certification issued by the Central Islamic Council of Thailand (CICOT), Thailand’s national halal certification authority.
In addition to its halal certification, the company highlights several internationally recognized quality and food safety standards, including Good Hygienic Practices (GHP), HACCP, ISO 22000:2018, BPA Free, and Eco-Friendly manufacturing practices. These certifications reflect the company’s commitment to product quality, food safety, and sustainable production.
Such certifications play an increasingly important role in building consumer confidence, particularly in export markets where food safety, environmental responsibility, and halal compliance are key purchasing considerations.
Lessons for Indonesia’s Halal Industry
ALKA PLUS’s participation in Mega Halal Bangkok 2026 demonstrates that Thailand’s halal industry is not solely focused on manufacturing excellence but also on developing products tailored to the needs of specific international markets.
For Indonesian businesses, this approach highlights an important lesson: successful exports require more than producing high-quality products. Understanding consumer preferences in destination markets, developing strong branding strategies, obtaining internationally recognized certifications, and complying with global standards are all essential to enhancing competitiveness in the international halal marketplace.
Through exhibitions such as Mega Halal Bangkok 2026, innovations like SANGKA showcase how the halal industry continues to evolve beyond food products into premium beverage categories capable of competing in global markets.
